Volkswagen creates a buzz..again

So, today i woke up to hear Uncle telling gramma something about the paper. Picked it up [The Hindu] to see an entire cover advertising Volkswagen… Suddenly, felt a buzz across the paper, and noticed there was a little black thing stuck on one of the boxes on...

Building a brand….

This appeared in the Harvard Business Review newletter. _______________________________ How Michael Jackson Became a Brand Icon10:17 AM Friday June 26, 2009 Countless books advise how to build your personal brand. Michael Jackson was so unique that he cannot...